The case of the watch
Author Subramanian Krishnan suggests what really matters for brands is the time consciousness of the culture they operate in.
Article
19 October, 2024
The contentious case of brand religion
Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.
Article
8 July, 2024
The case for a Brand-Stack
Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.
Article
29 June, 2024
The case for invoking your inner Shiva
Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.
Article
22 December, 2023
The case for chasing ‘interestingness’
Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.
Article
30 September, 2023
The case for a Boddha Brand
Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.
Article
14 June, 2023