PepsiCo India · 7UP · 2024
Consulting
Senior thinking,
applied directly.
For CXOs and senior brand custodians with a live business or communication challenge. We listen, understand and hand-pick a senior team from our bench best suited for the task.
How we engage
Consulting is one of four modes of accessing our senior bench, where we apply Flibbr’s senior strategic and creative thinking, directly to your communication brief.
A note on stance. Flibbr does not pitch. Each engagement is scoped honestly at the start, priced honestly, and our rates do not negotiate downward. If the fit is right, we take the work. If it isn't, we say so.
What we do
Tackling live business problems.
Once deployed, our hand-picked senior team directly engages with you and delivers the required solution.
It could be a category-redefining idea executed across YouTube, TV, Social Media and activation – like Mountain Dew’s “No fear is too small.” Or an experiential idea brought to incredible physical scale – like Mountain Dew’s “Legend.” Or a strategic re-discovery for a B2B company, like Leanworx’s “Wings from Within.” The deliverable follows the solution.
Engagements usually run from weeks to quarters. The team has end-to-end capability. Any partners brought in — production houses, platforms — are integral to the team, not vendors.
Services offered
In our backyard.
Our capability spans strategy interventions for businesses at inflection points; product launches built to redefine a category; national campaigns with the depth and craft of senior creative direction; regional campaigns rooted in specific Indian sub-cultures and markets; digital content built campaign-level or always-on; and production at scale – such as film and experiential.
How we work
Four ways we engage. Same bench, different shape.
Every Consulting engagement is scoped around the problem and the team that fits it. The contract is shaped around the work — not the other way around.
01
Project Consulting
A scoped engagement against a defined brief. From strategy to execution, as needed. Most of the firm's case-study work has been delivered in this shape.
02
Build–Operate–Transfer
We build branding capability inside the client firm, run it for a short period, and hand it over. Suited to founders building in-house teams from zero.
03
Skin-in-the-Game
Fee based on equity or profit share. For businesses where the upside of the work and the upside of the company are genuinely aligned.
04
Retainer
The most standard industry approach. An ongoing senior thinking partnership based on time-cost/team.
A note on the four shapes. The firm’s case-study presentation does not flag engagement model on individual case studies. The work is the work.
The Validation Room and Flibbr® Brand AI run on different mechanics — bespoke advisory and subscription, respectively. Bootcamp pricing is public, per cohort. Everything else is quoted to scope.
Work
Recent films.
TAFE Motors and Tractors · Eicher · 2022
Jazba Naya Jeet Nayi
Recognition
The work, recognised.
- 2024 Effie Global Best of the Best 2024 · Contender · No fear is too small Effie Worldwide · For Mountain Dew, 'No fear is too small'
- 2024 MADDYs 2024 · Gold · Kaara Saram eat, 7UP repeat. Madras Advertising Club · For 7UP, 'Kaara Saram eat, 7UP repeat.'
- 2023 WARC Effectiveness 2023 · Gold · No fear is too small WARC · For Mountain Dew, 'No fear is too small'
- 2023 Effie India 2023 · Gold · No fear is too small Effie India · For Mountain Dew, 'No fear is too small'
- 2023 afaqs! MEA 2023 · Gold · No fear is too small (Influencer Marketing — Best Use of Influencer(s) for Packaged Goods) afaqs! Marketers' Excellence Awards · For Mountain Dew, 'No fear is too small'
- 2023 afaqs! MEA 2023 · Gold · No fear is too small (Television — Best TV Ad (Single)) afaqs! Marketers' Excellence Awards · For Mountain Dew, 'No fear is too small'
- 2023 CIDCA 2023 · Gold · No fear is too small CIDCA · For Mountain Dew, 'No fear is too small'
The roster
The ones who have trusted us.
