The Flibbrati · Profile

Saurabh Karandikar

Discipline Domain Expert — UI/UX Based in Mumbai In the craft 29+ years in identity, experience design and UI/UX.
Saurabh Karandikar

Saurabh’s mission is to make technology more human, and he has spent twenty-nine years finding angles to do it. He came to user experience design from advertising rather than the other way round, after working on Airtel, Colgate, Citibank, Star TV and other blue-chip clients.

He teaches at graduate and post-graduate colleges across Mumbai, addresses industry conventions, serves as design-awards jury, and writes a weekly Marathi column on advertising, science and technology. The combination of practice, pedagogy and public writing is rare; he has held all three in motion for over a decade.

At Flibbr® he brings the rare combination of a creative who has crossed into UX practice and a UX practitioner who hasn’t lost the brand instinct.

He is based in Mumbai.

Case study credits

The collective work, visible elsewhere.

Flibbr® case studies credit the firm, not the individual; the engagements Saurabh leads on are part of the team’s collective work. For the published record, see the Case Studies archive.

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