Yagna Raman

Yagna has spent twenty-five years across advertising, marketing, experience design and human factors — and lately, AI. He came up through art-side advertising in the 1990s, served as Creative Director at Xerago and as “Disruption Agent” at TBWA, and in 2008 founded Kutung Design Labs in Chennai, the eleven-year design lab that anchored his transition from advertising into experience design proper.

In 2019 he founded Unthink Ventures, where he is Principal Catalyst — “Do without Doing” is his own role line, and it is genuinely how he approaches client problems. He co-founded SHRAMY Learning Technologies in 2022 with Subbu, and in 2023 became Chief Product Officer at Purple Teal Inc., a San Francisco-based product company that anchors his current operating chapter. His specialism is the human-factors lens — cognitive bias, user behaviour on a transactional basis, go-to-market strategy with a behavioural angle. The bulk of his work is in fintech and healthtech.

At Flibbr® he is one of the Brand Intelligence Bootcamp’s two AI Interrogators — co-architecting Growth Through Brand Love with Hari, and leading the unf’AI’r advantage session on brand behaviour rather than brand communication.

He works in Telugu, German, Hindi, English and Tamil, and is based in Chennai.