7UP Pongal
Executive Summary
Pongal is beyond just the pot of pongal and sugarcane. Pongal is also about movies, food, the journey back home, mad shopping, family outings to the beach, that big kolam to outdo the neighbour’s kolam , the warrior games.
This year, during Pongal, 7UP celebrated all things Pongal with a splash of outdoors across the cityscape.
Creative Implementation
Through a series of vibrant hoardings that popped up across the southern cityscapes, we showcased how 7UP is the refresher consumed for Pongal festivities. Be it shopping, first-day-first-show movies, the mega full meals that we love to indulge in during the festivities, getting tired from creating kolam (traditional rangoli ), participating in traditional sport festivities or during that last-minute mad journey back home to reach just in time for the Pongal festivities.
Awards
