Author Subramanian Krishnan suggests what really matters for brands is the time consciousness of the culture they operate in.

Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.

Rahul Jauhari, Managing Partner, on the joy of creating insightful regional brand communication.

Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.

Rahul Jauhari, Managing Partner, writes about Flibbr® Consulting's continued success at global and Indian award shows.

Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.

Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.

Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.

Dasarathi GV (Das), Director of Leanworx Technologies, shares a candid account of his organisation’s first tryst with a professional branding exercise.

Founder Rahul Jauhari looks back at Flibbr® Consulting's first year of operation.

Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.

Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.

Rahul Jauhari, Managing Partner, on how Flibbr® addresses a visible gap between what marketers expect and what the ad industry offers.

Indian deo brand. Layer’r Shot, found itself in the eye of a storm as a series of its ads ruffled feathers. Rahul Jauhari wrote about it on WARC.