Article
6 June, 2025
Doing glocal
Rahul Jauhari, Founder and Managing Partner, writes about the encouraging rise in global brands recognizing the importance of original regional work.
Blog
naturaleye-admin
A quick last look at 2024
Rahul Jauhari, Founder and Managing Partner, looks back at how Flibbr® Consulting fared in 2024.
Article
31 December, 2024
The case of the watch
Author Subramanian Krishnan suggests what really matters for brands is the time consciousness of the culture they operate in.
Article
19 October, 2024
The contentious case of brand religion
Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.
Article
8 July, 2024
Flibbr® at the MADDYs: winning local.
Rahul Jauhari, Managing Partner, on the joy of creating insightful regional brand communication.
Article
1 July, 2024
The case for a Brand-Stack
Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.
Article
29 June, 2024
BAM. We did it again.
Rahul Jauhari, Managing Partner, writes about Flibbr® Consulting's continued success at global and Indian award shows.
Article
9 March, 2024
The case for invoking your inner Shiva
Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.
Article
22 December, 2023
The case for chasing ‘interestingness’
Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.
Article
30 September, 2023
What brands and marketers can learn from ‘Samudra Manthana.’
Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.
Article
15 July, 2023
A picture and a couple of words
Dasarathi GV (Das), Director of Leanworx Technologies, shares a candid account of his organisation’s first tryst with a professional branding exercise.
Article
1 July, 2023
A year has passed. How about a review?
Founder Rahul Jauhari looks back at Flibbr® Consulting's first year of operation.
Article
22 June, 2023
The case for a Boddha Brand
Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.
Article
14 June, 2023
Why marketers must UnlockBrands™
Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.
Article
9 June, 2023
Why Flibbr® in the first place?
Rahul Jauhari, Managing Partner, on how Flibbr® addresses a visible gap between what marketers expect and what the ad industry offers.
Article
5 June, 2023
Layers of incredulity
Indian deo brand. Layer’r Shot, found itself in the eye of a storm as a series of its ads ruffled feathers. Rahul Jauhari wrote about it on WARC.
Article
5 May, 2023