While the year ending today brought more than its fair share of ups and downs for the world, for us at Flibbr®, things proved to be rock steady.
Even as we continued to work with PepsiCo India, Tata Sons, TAFE and HLL Lifecare, 2024 saw team Flibbr® called upon by multiple marketers to tackle business issues at the strategic and creative level.
Increasing Client Base
We began our year with a brand marketing initiative for Zimplistic, Singapore. Followed by a communication strategy engagement with Hewlett Packard India. We engaged with Colgate Palmolive India for a strategic intervention on Colgate Active Salt. We created a communication package for Tata Projects for a landmark event. We crafted a global manufacturing excellence film for TAFE. While for PepsiCo India, we created successful regional TV and on-ground activation campaigns for 7UP that ran across Tamil Nadu, Karnataka and Andhra Pradesh. And followed it up with a strategic intervention for Doritos. The year also saw us embark on a journey with GoDesi – a homegrown brand with immense potential and heart. More on this in the weeks to come.
Continued Run at Award Shows
Our work continued to perform well on the awards front. While our 7UP campaign picked up top metal at the regional award show, our work on Mountain Dew continued to be a gift that just won’t stop giving – picking up Gold at EFFIES India and the top honors at the PepsiCo Global BAM (Best Achievement in Marketing) Awards.
Rock-steady Direction
Almost 3 years into existence, Flibbr® Consulting has not deviated from its originally intended path – of bringing the best senior minds in the industry to focus on making a tangible difference to a marketers’ core business challenge. Almost every new client that we earned was referred by an existing client – something that makes us extremely proud. The year also showered upon us the unstinted support of the finest minds in the industry – our best assets at any given point of time.
I hope 2024 was good to you as well. See you on the other side in 2025.
