UnlockBrands™ is a proprietary brand empowerment program designed to unlock a brand’s true potential.

Too often, a startup’s first tryst with branding stops at a logo, a design and a brand manual. Till the business suddenly grows, stakes become higher and the need is felt for some quick brand re-think.

But beyond just a logo and a brand look, a program like UnlockBrands™ helps a brand custodian answer fundamentally important questions. Like why does the brand exist? Is it missing an opportunity that has not been spotted? Can the product or brand serve a bigger, more profitable role in the consumers’ life?

These questions, if answered early on in a startup’s life, can add tremendous clarity, focus and growth potential to the fortunes of the brand and the business.

Your brand could be the n-th brand to enter a category where everything that has to be said has been said. Or your brand could be an entrant in a nascent category with little or no precedence to fall back upon.

One calls for freshness, a different take, a leap to unlock potential in a way that has not been explored yet. While the other requires potential to be unlocked in an entirely different way.

In either case, UnlockBrands™ comes with an array of tools designed to help business/brand custodians to hone in on a strategy that can exponentially impact the brand’s fortunes.

Countless brand continue to wallow in the trap of category cliches. At times due to lethargy, inertia or the lack of a fresh angle.

Through tools designed specifically to tackle existing brand lethargy and to create new perspectives, UnlockBrands™ can help brand custodians discover creative strategies that can infuse a fresh lease of life into their brands.