Karasaram Eat, 7UP Repeat.
Executive Summary
From the bustling streets of Chennai to the cozy kitchens of Kerala, Southern India is renowned for its vibrant and fiery cuisine. Through “Kaara Saaram eat, 7UP repeat,” PepsiCo invited consumers to indulge in the art of pairing the fiery flavours of their favourite food with refreshing sips of 7UP.
Creative Implementation
The quirky campaign, powered by superstars Rashmika Mandanna and Anirudh Ravichander, insightfully brought out south India’s insatiable appetite for fiery flavours. With 7UP dousing the fire lit by the spices, the brand called out for a repeat performance. The lead film was rendered in Tamil, Kannada and Malayalam.
Awards
MADDYS 2024
Team Credits
Related Media Links
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