
The first edition of FBI is here.
Rahul Jauhari, Managing Partner, writes about the upcoming bootcamp focused on founders, entrepreneurs and business owners struggling to find sustainable growth.
Article
29 March, 2026

AI is not well, yet.
Rahul Jauhari, Managing Partner, writes about the lack of sense in how businesses seem to be using AI.
Article
12 March, 2026

The contentious case of brand religion
Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.
Article
8 July, 2024

What brands and marketers can learn from ‘Samudra Manthana.’
Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.
Article
15 July, 2023