Author Subramanian Krishnan suggests what really matters for brands is the time consciousness of the culture they operate in.

Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.

Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.

Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.

Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.

Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.

Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.

Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.