The Dispatch · Topics
Tools for Marketers
One thread of thinking from the Flibbr bench. Two pieces under this topic.
Pieces tagged with Tools for Marketers
2023
What brands and marketers can learn from ‘Samudra Manthana.’
Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.
Why marketers must UnlockBrands™
Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.