The Dispatch · Topics
UnlockBrands™
One thread of thinking from the Flibbr bench. Two pieces under this topic.
Pieces tagged with UnlockBrands™
2023
What brands and marketers can learn from ‘Samudra Manthana.’
Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.
Why marketers must UnlockBrands™
Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.